A strategic PR research report analyzing Live Nation’s reputation, consumer sentiment, and ticketing challenges. Through focus groups, social listening, and survey research, our team developed recommendations to improve transparency, accessibility, and consumer trust.
Public Relations Industry Paper: I interviewed the Director of Corporate Communications at Sumitomo Pharma America (SMPA) for my Public Relations Principles and Practices Practices Final Project. This paper taught me a lot about the Healthcare Communications sector of PR.
I wrote a Case Study on The Boeing Company crisis management when the door fell of of one of their planes mid-flight. This paper helped me work on my PR analysis skills in order to determine what worked and what didn't work for the company, and share my opinions on how I would've handle the situation.