The following information is not intended to be factual but is a class writing assignment from January 2026 to April 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Press Release
This fictional press release I created was to showcase a potential partnership the Philadelphia Flyers could implement with the charity Broad Street Love. To ensure the concept was realistic and compelling, I analyzed the previous Flyers campaign. Based on these insights, I designed a feasible initiative: the Stay Warm in Orange and Black campaign, which aligns with the Flyers' engagement goals to encourage fan participation and reflects the organization’s values.