The following information is not intended to be factual but is a class writing assignment from January 2026 to April 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Media Briefing
This fictional media briefing prepares a Philadelphia Flyers spokesperson for a Women’s History Month interview, focusing on the growing role of women in hockey. It highlights key messaging, logistics, and strategic responses, demonstrating effective media preparation and alignment with broader conversations around representation and inclusion.
Press Release
This fictional press release I created was to showcase a potential partnership the Philadelphia Flyers could implement with the charity Broad Street Love. To ensure the concept was realistic and compelling, I analyzed the previous Flyers campaign. Based on these insights, I designed a feasible initiative: the Stay Warm in Orange and Black campaign, which aligns with the Flyers' engagement goals by encouraging fan participation and reflecting the organization’s values.
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Email Pitch
This fictional email pitch demonstrates a timely newsjacking opportunity for the Philadelphia Flyers by linking the U.S. women’s hockey team’s 2026 Winter Olympics gold medal with Women’s History Month. It positions the organization as actively supporting gender representation and leadership in hockey.
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CEO Messaging
This fictional CEO message depicts a form of communication for the Philadelphia Flyers in a time of budget cuts. I focused on reassurance and supporting our employees during this time of change. I designed the email format to be as visually compelling as a company email would be.
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Ethics Analysis
This ethics analysis examines how a public relations professional should respond to plagiarism and the misuse of confidential information. Using the PRSA Code of Ethics and AI Guidelines, I argue that honesty and accountability must take priority over short-term consequences. The piece emphasizes that admitting mistakes is essential to maintaining credibility, protecting organizational reputation, and upholding trust.
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Talking Points
In class, we were assigned a fake crisis scenario for a company and had two days to prepare for a press briefing. I served the role of CEO for Universal Pictures/Universal Studios, providing information and reassuring fans and moviegoers alike of the situation. This assignment helped me develop my crisis communication skills, very important to pursuing a career in public relations.
Peer Profile
Our first assignment of the semester was to write a feature story on another member of the class. I was able to develop my interview and storytelling skills through this assignment.