These are campaigns that I designed for my social media innovation class. In a class that is focused on emerging PR trends, I created these posts on Canva and posted them to our class's social media account in order to raise awareness about upcoming trends.
This slideshow and paper is the culmination of a research project I completed on Patagonia, and their social media usage. I created a PR campaign for the company on how they can improve their digital visibility and use Meta platform Threads most effectively.