As part of a six-person Syracuse University team, I won a national Uber One pitch competition against 14 colleges with “The One Crew,” a campus activation concept. After the win, I worked with Uber’s marketing team to bring the idea to life as its first student-designed activation, bringing games and product experiences to 25 colleges throughout the spring and fall.
My individual contributions included recruiting our team, promoting the opportunity to fellow students, and leading social listening and student survey research to ensure our concept reflected Gen Z’s interests and preferences.
